Novoe Evreyskoe Slovo
New Jewish Word)
requirements to this design were demanding enough .
This 32-pages weekly (monthly at first) was meant for the Russian-speaking
Jews living in Germany.
The founders understood that the majority of its readers will be older
which dictated a relatively conservative design. Another challenge
concerned the master heading. It could not contain Jewish symbols but
at the same time
convey the Jewish nature of this publication.
I came up with an idea to use the shape of the Israeli flag in the master
header and "Hebrew-looking" Russian fonts in the titles.